E.ON · BBDO NORDICS
FAMILJEN JARNY STÄLLER OM.
The Jarny family makes the switch. A reality series about saving energy.
E.ON wanted to help Swedes use less energy. Instead of telling people what to do, we followed a family trying to do it.
The Jarnys from Svedala, a family with seven children, took on a series of energy experiments in their everyday life. A newly produced reality series followed their honest attempts to cut their electricity use, and turned practical advice into something people actually chose to watch.
The hero film reached 400,000 views on YouTube in its first three weeks.
Guldägget, Silver (2024 & 2026) · Eurobest, Bronze · 100-wattaren · YouTube AwardsStorytelling · Copy · Editorial