Award-winning
COPYWRITER &
CREATIVE DIRECTOR,
STOCKHOLM
THE IDEA DOES THE WORK.
THE WORDS DELIVER IT.
Tone of voice, concepts and naming
for brands that want to sound like themselves.
Tone of Voice
Brand voice · Messaging · Transcreation
EDITORIAL & CONTENT
Editorial · Storytelling · Content strategy
Concept & naming
Concepts · Naming · Campaigns
STORYTELLING & FILM
Brand narratives · Magazine · Film
Selected clients & work
AARKE
NK
H&M
Gina Tricot
Make up store
Estelle & thild
Lyko
ACO
SYNOPTIK
E.ON
what i do
naming
copywriting
editorial & Content
Creative direction
Messaging platforms
brand strategy
content strategy
ux writing
email & crm
social media
seo
Digital marketing
WORDS WITH A JOB TO DO.
Good copy has to do two things at once: sound like the brand, and move the business. Swedish or international, B2B or B2C, the standard is the same.
sharper copy.
stronger brands.
Tired of generic copy that sounds just like your competitors’, and neither converts nor sets your brand apart? Let’s talk.
Follow along on LinkedIn
Follow along on LinkedIn
Let’s talk
Marketing director or in-house lead?
Don’t be a stranger. Coffee is always a good idea.