Copywriter and creative director. Ideas, concepts, tone of voice and naming.

Stockholm-based Copywriter and Creative Director with long experience across advertising, brand and digital communication. I care as much about the idea as the finished line: from insight and concept to campaign, tone of voice and copy for every channel. I’ve worked both in-house and agency-side, for brands like Aarke, Lyko, Make Up Store, Estelle&Thild, NK, H&M and E.ON.

What I do:

Concept development: Ideas and campaigns that build brands and make an impact.

Tone of voice & naming: How a brand sounds, from messaging platform to product names.

Communication strategy: The strategic foundation for how a brand talks to its audience, from insight to platform.

Copywriting & campaigns: From idea to finished campaign, adapted for every channel and format.

Editorial & storytelling: Brand-building content, newsletters and long-form stories that work across channels.

Advertising & social media: Copy for paid social, digital advertising and integrated campaigns.

UX & web copy: Copy that converts, for websites, e-commerce, apps and digital services.

SEO, GEO & content marketing: Content that ranks on Google and shows up in AI-generated answers.

AI as a tool: An efficient copy process where AI supports the work, without compromising creative quality.

Why it works

The copy isn’t written to sound good. It’s written to work, anchored in an idea that holds all the way from concept to a campaign that delivers.

Awards & recognition

2026

• Guldägget, Silver (Effectiveness, E.ON “Familjen Jarny ställer om”)

• Gerillaägget, nominated (Effectiveness, Lyko “The Secret Switch”)

• Gerillaägget, nominated (Creative OOH, Lyko “The Secret Switch”)

• Inhousetävlingen, nominated (Best Campaign and Best Digital, Lyko “The Secret Switch”)

2025

• Guldägget, nominated (Effectiveness, E.ON “Familjen Jarny ställer om”)

2024

• Guldägget, Silver (Long-form Film, E.ON “Familjen Jarny ställer om”)

• Eurobest, Bronze (Fiction & Non-fiction, E.ON “Familjen Jarny ställer om”)

• Swedish Content Awards, 2 Gold and 1 Silver (B2C Video of the Year, Industry/Energy, Social Media of the Year)

2022

• Echo Awards, Silver (Best Email Marketing, Barncancerfonden “Barn och cancer hör inte ihop”)

• Echo Awards, Silver (Best Content Marketing, Barncancerfonden “Barn och cancer hör inte ihop”)

• Echo Awards, Silver (Renault “Vägen till framgång”)

• 100-wattaren, 75 watt (Atradius “Skydda det du håller kärt”)

Contact

Looking for a Copywriter or Creative Director in Stockholm who understands brand, business and how a good idea becomes work people notice?

Email niklas.synning@gmail.com